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In this particular report, we predict that CMOs of purchaser-concentrated organizations and also the agencies that serve them will have to double down on their performs to deal with customers' much more fragmented behaviors, count on fantastic purchaser activities, and transfer to help make cell the hub of their digital experiences.
CMOs must drive innovation velocity throughout a spectrum of marketing pursuits in a quicker speed than ever before. To be successful, CMOs ought to establish a marketing innovation foundation and society that emphasize a submit-digital way of thinking and inspire and reward staff members for bringing revolutionary ideas to marketing Management. This report identifies the cultural styles CMOs can use to drive marketing innovation velocity and develop their organizations.
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